What a small business website costs in Edmonton.

The honest range, in 2026

We surveyed pricing publicly listed by Edmonton-area web design and marketing agencies, plus what our prospects told us they'd been quoted elsewhere. Here's the spread:

• $0 to $300 — DIY (Squarespace, Wix, Shopify templates). You get a site, but you're paying with your time and the result looks like everyone else's.
• $500 to $1,500 — freelance designers in Edmonton, Calgary, or remote. Quality is genuinely all over the place; some excellent, some abandoned mid-project.
• $1,500 to $5,000 — small studios (us, and a handful of similar shops). Custom design, professional build, usually 2-5 weeks.
• $5,000 to $15,000 — mid-market Edmonton agencies. Same scope as the previous tier, often with more brand strategy folded in. Often 6-12 week timelines.
• $15,000+ — full-service marketing agencies. Includes brand work, content strategy, copywriting, and usually an annual SEO retainer baked in.

What you're actually paying for

At the mid-tier ($5,000+) and above, you're paying for overhead — office space, account managers, sales staff, agency layers. The actual design and build work is usually done by 1-2 people. The rest is wrapped in process and meetings.

At our tier ($799 to $1,999), there's no agency overhead. You're paying for design and build time directly, and the SEO retainer covers the long-term value. We can do this because the SEO retainer is where the recurring revenue is. The web build is the entry product.

What's included at each Kiln tier

Starter ($799) — a one-page long-scroll site for solo operators and small services. Six sections, mobile-first, contact form, basic analytics. Ships in about two weeks.

Standard ($1,299) — the one most small businesses pick. Five to seven pages, CMS so you can edit yourself, on-page SEO baked in, Google Business Profile setup, schema markup for local search. Three to four weeks.

Custom ($1,999) — e-commerce, online booking, integrations (Stripe, Calendly, CRM). For shops, restaurants with online ordering, or service businesses with bookings.

How to actually evaluate a quote

When you compare an Edmonton agency quote to ours, ask three questions:

• What's the deliverable? (Pages, copy, CMS access, ownership of the domain and hosting)
• What's the timeline? (Two-week turnarounds are real; six months is usually agency slowness, not complexity)
• What's the post-launch arrangement? (Hourly maintenance fees can add up to more than the original build)

If the agency quote is 3-5× ours and the scope looks the same, you're paying for overhead, not output. That might be worth it if you need extensive brand strategy. For most small businesses, it isn't.

The free mockup

We send a real homepage mockup before you commit — not a wireframe, not a template. Yours to keep, even if we don't end up working together. Email us to start.