Tripled weekly bookings for an Edmonton bottle pickup app.
DepotDash is an Edmonton-area bottle pickup service competing head-to-head with a venture-backed national app. We built the website, ran local SEO across eight Alberta cities, and helped triple weekly pickup bookings in the first 60 days post-launch.
Launching against a national competitor
DepotDash arrived in the Alberta bottle-pickup market when SkipTheDepot already dominated the category — with venture funding, a polished app, and aggressive ad spend. The pitch was sharp: keep 100% of your refund on pickups over $10, support local jobs, run on the same convenience as the big app.
The problem: nobody knew DepotDash existed. Without organic search visibility in Edmonton and the surrounding Alberta cities, even a better product wouldn't get picked.
A site, eight city pages, and an SEO retainer
We treated DepotDash as a full launch, not a brochure site. The build covered the homepage, an interactive refund estimator, a vs-SkipTheDepot comparison page, app-store integration, charity donation flow, and dedicated city pages for the eight Alberta markets the service operates in.
The website
- Conversion-first homepage — bold “Empties out. Cash in.” headline that ranks for “edmonton bottle pickup,” a live interactive refund estimator, plus a four-stat trust row (0% fee, 48hr payout, 5-bag minimum, 100% local crew).
- Eight city landing pages — Edmonton, Sherwood Park, St. Albert, Spruce Grove, Stony Plain, Leduc, Beaumont, Fort Saskatchewan. Each page targets local-intent searches with city-specific content and structured data.
- Vs-SkipTheDepot comparison page — direct competitive content addressing “why not just use the big app?”
- App-store integration — deep links from website CTAs to the iOS App Store listing, with proper Open Graph cards.
- Schema markup for local search — LocalBusiness, Service, and FAQ schema across the site.
The ongoing SEO retainer
- Keyword strategy mapped to the eight service areas plus surrounding Alberta zones
- Monthly on-page work — new copy, schema updates, internal linking improvements
- Google Business Profile setup and weekly post cadence
- Targeted backlinks via Edmonton sustainability blogs, local press, industry directories
What happened in the first 60 days
App downloads compounded with the local SEO work. By month two, DepotDash was ranking page-one for “edmonton bottle pickup” and four of the eight city-specific search terms. By month six, the app had a 287% lift in downloads vs launch baseline, weekly bookings had tripled, and Google Business Profile impressions across the eight cities were averaging 14,000+/month.
Three things that made the difference
Service-area landing pages. Most competitors had a single “service areas” page listing cities. We built eight dedicated landing pages with localized content for each city — the SEO equivalent of having a storefront in every neighborhood.
Honest competitive content. The “vs SkipTheDepot” page directly addresses why someone would pick DepotDash. It ranks for comparison searches and converts at 3.2× the rate of generic landing pages.
Real backlinks, not directory spam. We pitched Edmonton sustainability blogs and got organic coverage. Three local press features in the first 90 days — coverage that compounds for years on Google.
We launched against a $20M-backed national app and still got picked. The SEO work paid for itself inside the first quarter.
Want results like this for your business?
Free homepage mockup in five business days. No deposit, no contract. We reply within a day.